Omnicom Media Group (OMG) Australia & New Zealand has announced it has launched TRKKN as its dedicated Google Marketing Platform and Google Cloud Platform consultancy in Australia and New Zealand.
TRKKN is a digital-analytics, ad technology and cloud consultancy business founded in Europe in 2008 and has grown to be one of the largest Google Marketing Platform (GMP) and Google Cloud Platform (GCP) partner across the European market.
With local operations launching in Sydney, Melbourne, Brisbane, and Auckland, TRKKN’s AUNZ operations will cover sales and consultancy for the entire GMP & GCP suite, offering Machine Learning, Artificial Intelligence, Automation and Privacy solutions built on Google Cloud.
TRKKN has an interdisciplinary team of 20 local and 180 global certified experts from the fields of digital analytics, artificial intelligence, ad tech, cloud engineering and tech and data strategy. TRKKN will provide consulting and managed services across the Google tech stack for a range of local and international clients, including Suncorp, Hyundai, Priceline, McDonald’s, and Qantas.
Peter Horgan, CEO of Omnicom Media Group Australia, and New Zealand said: “As Omnicom Media Group navigates new horizons in the media landscape, data and technology is the mainstay in meeting the evolving demands of our clients and the customers they want to interact with.
“As our customers become increasingly focused on the power of data, regulation, data security and protecting consumer privacy all become part of the marketing functions vocabulary.
“In addition to our owned & operated AdTech model, we see the opportunity Google’s technology and their deep relationships with brands presents for Omnicom, its clients, and the wider AUNZ market. The launch of TRKKN will elevate a longstanding partnership with Google to the next level,” he added.
Gavin Lockhart, TRKKN’s newly appointed managing director for Australia and New Zealand, said of the expansion: “Omnicom has had a strong position on Google Marketing Platform and Google Cloud Platform sales and service in Australia and New Zealand for a decade.
“This consolidation of Marketing, Advertising and Cloud Technologies under one brand will help us to offer a much more streamlined consultancy, meet changing demands of advertisers, develop end to end marketing solutions and tap into a global network of expertise to deliver ROI to our clients.”
“Having a dedicated Google Marketing Platform & Cloud Platform consultancy will allow us to navigate changes to consumer attention behaviours and deliver a technology solution that allows agencies and brands to balance preferences for personalised marketing with demands for data privacy control.”
“Through its dedicated Google offering, TRKKN is positioned as a best-in-class sales and tech delivery partner for clients looking to unlock the power of the Google Cloud and Marketing Platform stack”.
Lockhart will be joined by Philip Forrest, head of data and cloud technology, and Ben Whall, head of advertising technology to launch TRKKN in the Australia and New Zealand market.